Friday, October 10, 2014
3 Ads
Please post three examples of advertisements in the comments bellow. Please indicate which of the following techniques (from the list below) each ad utilizes. Thanks!
1. Pioneering: suggest that using this product
puts the user ahead of the times.
2. Magic: the suggestion that some almost
miraculous discovery makes the product exceptionally effective.
3. Positive
Charge: positive
words, images, and ideas are used to suggest that the product being sold is
also positive.
4. Plain
Folks: the suggestion
that the product is a practical product of good value for ordinary people.
5. Snobbery: the suggestion that the use of
the product makes the customer part of an elite group.
6. “And
that’s not all”:
offers you an “extra” gift with the product.
7. Bandwagon: the suggestion that you should
join the crowd or be on the winning side by using a product.
Thursday, October 2, 2014
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